A website is the first place where Guests look for information about the hotel. The information is available at all times and thus, it is important that it is presented in an attractive way and managed appropriately. A website is also the main platform for communication with the guests.
A hotel website should be designed in a way that offers the most intuitive form of communication (telephone, mail, live chat, etc) regardless of whether guests use a desktop or a mobile version of the webpage. A website should not only include an intuitive way to contact the hotel. In fact, navigating the page should be simple and transparent, the design should be based on unique know-how that allows us to direct guests through the website in a way that leads to the specific goal, for instance, to optimize the booking process by making it available on every level.
A website is not only a communication platform which enables a simple communication with the hotel staff. Photos are highly important because they sell dreams and make a guest feel like he wants to be at the hotel without a second of hesitation. On top of that, there is a text which sells emotions related to the experience of the stay.
Today, increasing direct sales is one of the biggest challenges for hotels. It limits the costs associated with the sale through the OTA, which in turn translates into a reduction in the commission that we have to pay to them for mediating the sale). In the era of growing competition and the growing list of sales channels, our own sales channel is the most cost-effective solution. It also allows you to build a lasting relationship with the guest. This, in turn, can translate into both his subsequent stays and recommendations for the hotel. It is also worth analyzing the monthly costs related to the remuneration of the OTA – a significant part of this amount can be successfully spent on important marketing activities, related to both the image and pro-sales activities.